Attracting candidates and managing the recruitment process has for many years followed a similar process, but could all change with the introduction of Google Hire.
Recruitment consultants have typically advertised new roles using a variety of job boards such as Indeed, Reed and Total Jobs to name a few. The process has always seen candidates apply, then added to recruitment databases and contacted if they are suitable for the role.
However, Google has typically remained outside of the recruitment industry, until now. The global search engine has recently launched Google Hire in the United States and considering most people start a job search with a search query on Google, it makes sense for the company to get involved.
What is Google Hire?
Google Hire, put simply, is Google’s attempt to enter the recruitment industry by offering an encompassing set of services designed to improve the recruitment process. In short, it’s an applicant tracking system.
Google says that the system allows employers and recruiters to customise the hiring process, by having the ability to build a unique recruitment strategy specific to a particular role.
It utilises the power of Google search so users can benefit from an optimised search results function when entering queries in the search bar.
What are the benefits of Google Hire?
As well as an optimised search results, Google Hire has a number of other benefits.
Google has an uncanny ability to simplify processes and data, potentially making it much easier for smaller recruitment companies, or new start-ups to benefit from industry leading technology.
At a granular level, Google Hire allows recruiters to cultivate better relationships with candidates and understand their experience better. It provides more background information by drawing on links to their profiles from websites such as LinkedIn and Behance. It tracks previous applications and contact made with candidates, allowing hiring managers to understand the relationship they may have built with this person 4 months, 6 months over even 2 years ago.
Although most job searches start with a query on Google, the company understands the strong relationships recruiters have with other job boards. As a result, Google Hire also acts as a distribution tool, similar to Broadbean and Idibu. Job adverts can be posted to the likes of Glassdoor and Indeed.
Limitations of Google Hire
Currently, Google Hire is only available in the USA and is open to SMB organisations. Normally, if it’s successful in the US it won’t be long until it’s rolled out in the UK and the rest of Europe.
Another drawback is that if you’re not using Google’s G-suite and instead your organisation is using something like Microsoft Office, you won’t benefit from many of the key applicant tracking features. And although things like Google Calendar or Gmail won’t be available to you, there may be plans to incorporate Office in the future.
Is Google Hire going to be a good thing?
Time will tell, there is little information on the pricing so, although it appears to be a good solution for smaller recruitment agencies, it may be quite costly.
You may also ask the question of whether it is needed? There are plenty of other applicant tracking and CRM systems that carry out the same thing and these are well-established in the recruitment market.
There are also questions over privacy as candidate information data is taken from various sources such as LinkedIn and this will have to be ironed out before entering the UK and European market.
Overall, the system looks simple, easy to use and efficient, which could help save recruiters a lot of time from an administration point of view.