APEX - recruitment marketing specialists

Why a content calendar is so important

It pays to have a plan – you wouldn’t go into business without a business plan and the same goes for content marketing. This is where a content calendar comes in. An effective content calendar will help you plan your efforts to grow your online presence, as well as saving time and energy and keeping your team organised.

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Have listicles had their day?

Look on any of the main social media channels and you’ll see a constant flow of articles that promise everything from the “top 10 tips for…” to “5 things to watch out for…” or “7 essential tools you must use…”. These, for the uninitiated are known as listicles.

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