Did you know that more than 88% of customers will look at reviews for your company before they consider buying/working with you? Online customer reviews are no joke.
It pays to have a plan – you wouldn’t go into business without a business plan and the same goes for content marketing. This is where a content calendar comes in. An effective content calendar will help you plan your efforts to grow your online presence, as well as saving time and energy and keeping your team organised.
Look on any of the main social media channels and you’ll see a constant flow of articles that promise everything from the “top 10 tips for…” to “5 things to watch out for…” or “7 essential tools you must use…”. These, for the uninitiated are known as listicles.