Did you know that more than 88% of customers will look at reviews for your company before they consider buying/working with you? Online customer reviews are no joke.
Your company provides a service to customers, and those customers WILL communicate their experience to others through an online medium at some point. Reviews contribute to the digital portfolio of every business, and today, they’re one of the biggest deciders when it boils down to customers making their decision between similar companies.
For example, if you are currently advertising on Indeed, did you know that every job you post reflects the star rating your company has on there too? So imagine if you’re a job seeker looking for a role and you see similar positions advertised on Indeed, but one agency has a 4.5* rating whereas the second agency only has a 3.5* rating. Which job do you think the job seeker will click on first?
Review management is simple and effective if you are prepared to make a long term commitment to it. Below, I’ve highlighted a few suggestions that will kick-start your review management campaign for you:
- Check your online presence and how it compares with your competitors. Check how you fare against competitors on Google My Business, Facebook and any job boards that show review ratings e.g. Indeed. If you’re not happy with your current review presence, it’s time to get to work…
- Incorporate feedback/reviews in to your daily communication with candidates/clients. Has someone had a good experience with your business today? Don’t just settle for an email/call of praise – ask them to take it further! Ask if they can take the time to leave their feedback on your Facebook page, Glassdoor profile, job board page, Google My Business section, etc. You can ask at any point if you’re sure the customer was happy – perhaps at the end of an introductory interview? Or maybe if they’re leaving your agency on good terms, ask them as a favour for the dedicated support you’ve given them during your time there…
- Establish a solid foundation to build on your reviews. Whichever way you choose to tackle reviews, be consistent. Building a strong online presence seriously pays off in the long run, so don’t let up asking for them.
If you would like further advice on how to tackle reviews for your company, then get in touch with us to see how we can help.