APEX - recruitment marketing specialists

News and blog posts from APEX

SEO is dead. Long live SEO

That’s the conversation I got caught up in last week with a friend. As a bit of an SEO aficionado, I was intrigued to find out more about my friend’s point of view and why he believes SEO is ‘as dead as a doornail’ – exact words.

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How reviews affect your online presence

Did you know that more than 88% of customers will look at reviews for your company before they consider buying/working with you? Online customer reviews are no joke.

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Why a content calendar is so important

It pays to have a plan – you wouldn’t go into business without a business plan and the same goes for content marketing. This is where a content calendar comes in. An effective content calendar will help you plan your efforts to grow your online presence, as well as saving time and energy and keeping your team organised.

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Getting the foundation right

As we so often work with companies and individuals that are in their startup phase, identifying where best to allocate limited resources and focus efforts on the things that both need to be completed or will realise the best return is absolutely critical.

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APEX YouTube channel grows

We’re pleased to see that our YouTube channel is growing and we’re getting more and more people checking out the videos we’re creating for our clients.

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APEX is growing

Following sustained growth, recruitment marketing specialist APEX has welcomed their latest recruit, marketing assistant Allison Harley to the team.

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Job boards: worth the fuss?

With there being so many online job boards it can be hard to decide which one to post your vacancies to. All of them? One of them? Or should you even bother and instead just rely on your own website and social media efforts?

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What does Google Hire mean for the recruitment industry?

Attracting candidates and managing the recruitment process has for many years followed a similar process, but could all change with the introduction of Google Hire.

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Have listicles had their day?

Look on any of the main social media channels and you’ll see a constant flow of articles that promise everything from the “top 10 tips for…” to “5 things to watch out for…” or “7 essential tools you must use…”. These, for the uninitiated are known as listicles.

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The biggest mistake recruiters make online

Over the years, there’s a mistake that we see recruiters repeatedly making online. It might not seem like such a serious issue, but the reality is that it can undermine virtually all other online activities and reduce the return on investment for your digital marketing.

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Creating a brand video

We know that video is increasingly demonstrating better engagement statistics, improved return on investment and achieving cut through amongst an ever competitive landscape. So when we were asked to create a new video for Bluestones Group to provide a snapshot introduction to the services they offer people considering starting their own recruitment business, we knew we could create something special for them.

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Why Facebook should be part of your recruitment marketing strategy

Facebook and LinkedIn are very similar in many ways. They’re social media platforms, they allow us to easily create and build networks, add images and other content, and update our connections on our progress and thoughts. However, recruiters have typically viewed LinkedIn as the platform where most of their recruitment social media efforts should lie.

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How much should a recruitment website cost?

Recruitment websites often have to serve a variety of purposes, so being able to say a website should cost a specific amount is regularly compared to the cliche, how long is a piece of string?

But that’s not why you’re reading this article and not why we’re writing it. We’re going to give you some ball park figures that you can use as a guide to understand what might be a reasonable quote versus one that’s blatantly trying to rip you off.

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Outsourcing marketing makes so much sense

No matter what size your recruitment business is, chances are you either employ a marketing person or team, or you’ve gone to an external marketing agency that can provide marketing services to you. And with marketing being such a broad field too, including everything from advert design, merchandise and events, to social media, websites and corporate brochures (and so much more!) – it can be difficult knowing where to focus your resources and efforts.

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