News and blog posts from APEX
It pays to have a plan – you wouldn’t go into business without a business plan and the same goes for content marketing. This is where a content calendar comes in. An effective content calendar will help you plan your efforts to grow your online presence, as well as saving time and energy and keeping your team organised.
We’re pleased to see that our YouTube channel is growing and we’re getting more and more people checking out the videos we’re creating for our clients.
We know that video is increasingly demonstrating better engagement statistics, improved return on investment and achieving cut through amongst an ever competitive landscape. So when we were asked to create a new video for Bluestones Group to provide a snapshot introduction to the services they offer people considering starting their own recruitment business, we knew we could create something special for them.
Recruitment websites often have to serve a variety of purposes, so being able to say a website should cost a specific amount is regularly compared to the cliche, how long is a piece of string?
But that’s not why you’re reading this article and not why we’re writing it. We’re going to give you some ball park figures that you can use as a guide to understand what might be a reasonable quote versus one that’s blatantly trying to rip you off.
No matter what size your recruitment business is, chances are you either employ a marketing person or team, or you’ve gone to an external marketing agency that can provide marketing services to you. And with marketing being such a broad field too, including everything from advert design, merchandise and events, to social media, websites and corporate brochures (and so much more!) – it can be difficult knowing where to focus your resources and efforts.