With there being so many online job boards it can be hard to decide which one to post your vacancies to. All of them? One of them? Or should you even bother and instead just rely on your own website and social media efforts?

Job boardsResearch, carried out by Opinionography, has revealed an interesting trend in the tools candidates use when looking for jobs and the impact this is having on recruiters. The survey, which was carried out with 1,000 office workers, found that over 90% used online job sites compared to only 25% who used social media to find their next role.

These results don’t mean you should drive all your efforts into the online job boards though and neglect your website and social media platforms, as discussed in our blog The biggest mistake recruiters make online.

Rise of the specialist

Candidates are now beginning to look beyond the generalist sites and are gravitating towards the growing number of specialist, niche job boards and agencies. Instead of saturating the market with repeated copies of your vacancies, tailor each job to a specific job board, whether industry, skill or location, to reach candidates with the right experience and skills, and maximise the value of your advertising spend.

What is the role of social?

More than ever, people are using social media as a tool for networking, with 42% of people using LinkedIn for work related activities. Attitudes to social media vary between demographics though, so while firing all your roles onto LinkedIn may work for targeting management level candidates it typically won’t work for finding graduate talent, with only 26% of 18 – 24 years old making use of the social networking site.

On the flip side, the best places to reach Millennials and Generation X is arguably on Facebook, Instagram, Twitter and Snapchat, so building your brand on these platforms will go a long way towards engaging with these age groups directly. Don’t expect immediate results though, you’re playing the long game with these sites and building your brand for tomorrow, not today.

Tailoring social media recruitment strategies in line with skills required and candidate demographics is clearly important.

What’s best?

One size definitely does not fit all when it comes to advertising your job roles. Several considerations need to be made when deciding where to push your vacancies: What skills are needed? What sort of talent are you looking for? What industry is the role in?

Once you’ve answered these questions you can tailor exactly where to place the job advert, not forgetting to neglect your website, social media channels and usual job boards to ensure you continue to build your brand.

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