That’s the conversation I got caught up in last week with a friend. As a bit of an SEO aficionado, I was intrigued to find out more about my friend’s point of view and why he believes SEO is ‘as dead as a doornail’ – exact words.
Did you know that more than 88% of customers will look at reviews for your company before they consider buying/working with you? Online customer reviews are no joke.
It pays to have a plan – you wouldn’t go into business without a business plan and the same goes for content marketing. This is where a content calendar comes in. An effective content calendar will help you plan your efforts to grow your online presence, as well as saving time and energy and keeping your team organised.
As we so often work with companies and individuals that are in their startup phase, identifying where best to allocate limited resources and focus efforts on the things that both need to be completed or will realise the best return is absolutely critical.
Attracting candidates and managing the recruitment process has for many years followed a similar process, but could all change with the introduction of Google Hire.
Over the years, there’s a mistake that we see recruiters repeatedly making online. It might not seem like such a serious issue, but the reality is that it can undermine virtually all other online activities and reduce the return on investment for your digital marketing.
Recruitment websites often have to serve a variety of purposes, so being able to say a website should cost a specific amount is regularly compared to the cliche, how long is a piece of string?
But that’s not why you’re reading this article and not why we’re writing it. We’re going to give you some ball park figures that you can use as a guide to understand what might be a reasonable quote versus one that’s blatantly trying to rip you off.