APEX - recruitment marketing specialists

WELCOME TO APEX

Welcome to APEX HQ – where the APEX team provide marketing services to recruiters, recruitment agencies and staffing services businesses throughout the UK.

We take a different approach to providing marketing services to other agencies, packaging components together and leveraging our proven approach to delivering marketing services to recruitment and staffing service companies.

We offer the full mix of marketing services, across advertising, digital, strategy & planning, events, merchandise, SEO & PPC, and many other areas. Find out more about the specific services and groups of services that we offer in our Services section.

Recruitment marketing services from APEX

DIGITAL

We provide a full range of digital marketing services, from building and hosting websites, to online security, job boards, email signatures, e-mailshots and associated digital templates.

ADVERTISING

We design compelling adverts to support your brand activities, negotiating favourable rates with publications, trade media and online sources and creating adverts you’ll love.

STRATEGY & TACTICS

We’ll get to know your business, the sector and region you operate in, and your business objectives – and then work with you to develop a marketing strategy and associated tactical plan to deliver against those goals.

SOCIAL MEDIA

We can design unique social media assets to help you stand out in your sector, or help set up a social media management system and provide guidance on what to do online and when. And if you’re too busy recruiting, then we can even manage it all for you with varying levels of service intensity.

EMAILS

The difference between a regular email versus a finely crafted, nicely designed email can be all the difference between making that placement or not. We design both simple and complex email templates and can coordinate the setting up of email marketing systems to support your business.

PR & COPYWRITING

Our team can ghostwrite content for your website, whether that’s material to support your service offerings, blog posts, press releases or capability documents, corporate literature or brochures.

SEO & PPC

Understanding how to optimise your website for search engines is critically important. We can help you with that, and not only make recommendations for improvements but help you implement them too. And we can help drive traffic to your website through well-researched, planned pay per click (PPC) activities – targeting relevant audience groups across appropriate social media platforms.

BLOG POSTS

The phrase “content is king” is bandied about, but from both a user and search engine perspective, good content can be the key to attracting that crucial initial click through. It’s also an excellent vehicle for raising general brand awareness as your content is proactively shared across social media channels. We’re good copywriters and can adopt varying tones of voice and styles to position your business in the way you need it to be positioned.

ANALYTICS & RESEARCH

Everyone knows they need to measure what they do to understand if an activity is successful, but in this digital age data overload is a very real challenge. We’ll provide you with tailored insights into your analytics, letting you know what the numbers mean and what actions they’re suggesting. We can supplement this with research pieces to examine competitors, sectors and regions, so as to develop a full picture of what you need to know.

This isn’t the full list of what we do, it’s just a top level overview. For more information, check out our Services page.

If these sound like the sort of services you need, then get in touch with us today…

Latest blog posts

The biggest mistake recruiters make online

Over the years, there’s a mistake that we see recruiters repeatedly making online. It might not seem like such a serious issue, but the reality is that it can undermine virtually all other online activities and reduce the return on investment for your digital marketing.

Read more

Why Facebook should be part of your recruitment marketing strategy

Facebook and LinkedIn are very similar in many ways. They’re social media platforms, they allow us to easily create and build networks, add images and other content, and update our connections on our progress and thoughts. However, recruiters have typically viewed LinkedIn as the platform where most of their recruitment social media efforts should lie.

Read more

To see all our blog posts and news updates, please visit our media centre HERE.